🧠 MVP UA Template: I want to launch my first Google Ads campaigns. Now what?

Step-by-step UA template for everybody. Use it ASAP! The "No BS" edition

Let’s be honest. If Meta feels like a chaotic playground, Google Ads feels like a black box wrapped in a mystery.

You throw creatives and money into the machine, and Google decides where to show it. For years, UA managers accepted that they had zero control over targeting or placement.

That is no longer true.

Some things have changed:

1. You can guide the “black box” using Audience Signals.

2. The bidding logic has shifted to resemble Meta’s “Highest Value” model.

If you are still running standard tCPA campaigns without these setups, you are letting the algorithm guess while your competitors are giving it a map.

Previous MVP Articles:

🧠 MVP UA IAA Template: I want to launch first Meta campaigns. Now what?

🧠 MVP UA Template: I want to launch first Meta campaigns. Now what?

Some of you are builders. You want to focus on the game, not on debugging attribution windows or guessing which bidding model won’t collapse your ROAS.

This is why the Minimum Viable Campaign Setup (MVCS) for Google Ads in 2025 exists. No fluff, no over-segmentation, just the setup that actually works to get you off the ground.

It’s the done-for-you starting framework used by indie teams, solo devs, and UA managers (beginners) who want Google Ads to work without needing a PhD in performance marketing.

If you want a setup that is safe, proven, and designed for real users with real constraints, you’ll find it right below: