Is Monopoly GO really "PROFITABLE"?

What if Monopoly GO is profitable or not? What does that mean for the industry?

This article is written by Matej Lancaric & Joseph Kim. Originally written on lancaric UA consultant blog!

At face value, Scopely’s Monopoly GO mobile game seems to be the breakout success of 2023. The game, heading towards the end of 2023, was regularly a top 3-ranked mobile game by worldwide revenue.

Since its launch in March of 2023, the game has amass…