How to decrease CPIs by 40% & find 3+ winners in 1h of creative production?
A practical guide to creating AI-powered UGC videos for mobile game marketing
This is what you get in this AI UGC video guide:
A practical guide to creating AI-powered UGC videos for mobile game marketing, completed in under 1 hour
Leveraged stock footage, Canva, and AI UGC tools like poolday.ai to create 15 videos (including 9 AI UGC)
Combined trending "wall of text" style with spooky-themed content for a Pocket Necromancer and found 3+ winners
The total production cost is approximately $7 per AI UGC video
Multiple video variations were tested in Facebook UA campaigns, with V1 and V5 showing immediate budget spend (40% CPI decrease with triple ROAS)
AI UGC videos demonstrated better conversion rates than traditional UGC content
Frustrated by rising CPIs, I decided to take action. While I have 10 talented motion designers on my creative team, I wanted to experiment in this AI era. I love trying new things and still enjoy getting my hands dirty on the UA side, so why not dive into the creative side, too?
On two & a half gamers, we launched a segment about creative trends a few months ago, giving me insight into what works across different games, genres, and apps. I've created 15 different videos with UGC variations, which significantly improved performance.
Let’s dive in: