Creative Winners: Where to get inspiration?
Obviously, everybody cares about creative trends, but where to find them?
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!
Starting with the must-do!
Always check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Europe (the most-spending creative is most likely their best-performing creative at that moment).
Take the inspiration and tailor the creative to your gameplay.
I usually use a combination of the above-mentioned free tools and Sensor Tower—a quite good combo! Go and see the top creatives in the last 30 days; they give you super interesting insights. Or just check one of our podcasts. I am doing it for you each month!