Creative trends in Mobile Games - September 2024
"What everybody cares about are the creative trends."
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences.
In the ever-changing world of UA & creatives, staying ahead of the curve is essential. Here is why:
Celebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!
AI is becoming increasingly important in game development and marketing strategies.
Game creatives are becoming more polished & more complex, utilizing various game features and game genres.
Trends in app marketing are shifting towards more personalized and targeted approaches.
The future of game creatives will likely involve more integration of AI and user-generated content in long format, meaning 1minutes and longer videos.
This edition is all about:
celebrities
hypercasual inspiration
genre mashups
hooks
animals (sharks!)
The 3D high production value in casual games
new gates iterations (mindblowing stuff)
playable
Check out the trends below!