Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Creative trends in Mobile Games - September 2024

Creative trends in Mobile Games - September 2024

"What everybody cares about are the creative trends."

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Matej Lancaric
Oct 17, 2024
∙ Paid
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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Creative trends in Mobile Games - September 2024
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As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences.

In the ever-changing world of UA & creatives, staying ahead of the curve is essential. Here is why:

  • Celebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!

  • AI is becoming increasingly important in game development and marketing strategies.

  • Game creatives are becoming more polished & more complex, utilizing various game features and game genres.

  • Trends in app marketing are shifting towards more personalized and targeted approaches.

  • The future of game creatives will likely involve more integration of AI and user-generated content in long format, meaning 1minutes and longer videos.

This edition is all about:

  • celebrities

  • hypercasual inspiration

  • genre mashups

  • hooks

  • animals (sharks!)

  • The 3D high production value in casual games

  • new gates iterations (mindblowing stuff)

  • playable

Check out the trends below!

Celebrities

New Gates mechanic iteration

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