Brutally Honest #98 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
See you all in Barcelona? Hopefully, flying in Feb 6. If the health allows..
🦩Tip of the week
Glorious Q5, where have you been this year? What happened to you?
Yes, UA managers dreamt about having a great start in 2024 thanks to Q5. Everybody was talking about the “better numbers in January”, me included. I was thinking t…