Brutally Honest #98 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

See you all in Barcelona? Hopefully, flying in Feb 6. If the health allows..

🦩Tip of the week

Glorious Q5, where have you been this year? What happened to you?

Yes, UA managers dreamt about having a great start in 2024 thanks to Q5. Everybody was talking about the “better numbers in January”, me included. I was thinking t…