Brutally Honest #85 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

My family getting sick prevented me from another Berlin trip and conference this week. Hope everybody will get healthy before G-Star in KR. Hit me up for a meeting!

🦩Tip of the week

For some reason, I have talked a lot about creatives in the last few weeks. Oh, wait. I know why! Because it makes or breaks your ROAS. You …