Brutally Honest #78 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Unity here, Unity there… It’s Monday, and we have already heard some leaked info again. Cheers to another exciting week!
🦩Tip of the week
Super effective creative research?
Find a very strong competitor and look into the audience overlap.
Put a target on their back and assess all their creatives with the most impressions…