Brutally Honest #77 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Sometimes you win, sometimes you learn. Sometimes, you deal with ignorant people. Viva la vida, bitcheeeees!
🦩Tip of the week
“ I don’t see data on iOS! (in the first 72h)”
”CPIs are really high, there must be something wrong?!”
Well, yes & yes. You are not able to see any installs coming through in the first 72h thanks to…