Brutally Honest #77 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Sometimes you win, sometimes you learn. Sometimes, you deal with ignorant people. Viva la vida, bitcheeeees!

🦩Tip of the week

“ I don’t see data on iOS! (in the first 72h)”
”CPIs are really high, there must be something wrong?!”

Well, yes & yes. You are not able to see any installs coming through in the first 72h thanks to…