Brutally Honest #75 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM!
🥃 Drink talk
Seeing people face to face at Gamescom was great but also overwhelming after two intense days. Glad to be back home! See you next time…
🦩Tip of the week
I ran into an interesting post on social media saying you should be doubling down on your best-performing UA channel rather than exploring new channels and diversifying.
While it …