Brutally Honest #75 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM!

🥃 Drink talk

Seeing people face to face at Gamescom was great but also overwhelming after two intense days. Glad to be back home! See you next time…

🦩Tip of the week

I ran into an interesting post on social media saying you should be doubling down on your best-performing UA channel rather than exploring new channels and diversifying.

While it …