Brutally Honest #70 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM!

🥃 Drink talk

What a week in KR it was. Great people, great vibe, so much fun! Most probably gained 5kgs because of all the delicious food we had. See you soon!

🦩Tip of the week

GEO expansion, performance & goals! Super important topic. I discussed the campaign tiers where you have Tier 1, Tier 2 (sometimes Tier 3), and Rest of the World to cove…