Brutally Honest #69 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM!

🥃 Drink talk

Whoop whoop! On our way to South Korea. See you on the other side!

🦩Tip of the week

When to start adding new channels and iOS in Softlaunch?

In the retention phase, you should be thinking about running at least two channels to benchmark them against each other. Which channels? Depends on your genre, but for example if you have a me…