Brutally Honest #63 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM!

🥃 Drink talk

One more week in Santa Barbara and then leaving back home. Time flies!

🦩Tip of the week

Why choosing the US for a soft launch is a bad idea?

Why would you ever want to expose your unfinished game to your core audience? I know you believe your game is ready after a long time in a development, but no. Its not.

You should always open…