Discover more from Brutally Honest by Matej Lancaric
Brutally Honest #62 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! Welcome to the new week.
🥃 Drink talk
MAU 2023 was above expectations - Again! Not sure how Adam does it every year. Awesome people, quality content, dinners & parties.
🦩Tip of the week
How to pick countries in a Soft launch for your game?
In order to discover what country could be the best fit for your mobile game, what are the criteria to look for? English proficiency, device penetration & payment behaviour!
There is a wide range of different countries that seem quite suitable for a soft launch. It is always important to think about your game target audience when picking the most suitable GEOs.
My favourite country for midcore games (male oriented) is Poland, because it has really big android penetration, high English proficiency and a big male audience. But if I soft launched a female oriented game, I would most probably skip Poland as a GEO. This is how we did it for Darts Club back in the days:
Looking at multiple things like Facebook audience, potential CPI, english proficiency and we did some calculations on the genre popularity. This was all manual work, but I’ve done it for you for some countries here:
Most frequent question in soft launching: Is my CPI good? How does it compare to other games? While there was a Chartboost CPI benchmarks website, that is really obsolete and far from the truth. Here are again some examples I can share to get the idea about how CPIs vary in between GEOs and different optimizations as well:
Last tip in terms of countries, look at the competitor games and their top20 countries in terms of downloads & revenue.
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💀 Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend remains anonymous as Dr.Doom!
"It seems this is the end for gacha and lootbox mechanics. Alas, Blizzard was fined by the European PEGI for not disclosing the presence of loot boxes in Diablo Immortal (which already grossed around $360 Mil. btw) during it's release build of 2022. How much do you ask? A draconic €5,000. For a company that did $7.53 billion in revenue in 2022, the horror. Next time, somebody starts preaching to you about how gacha will be regulated soon just show them this." - Sincerely, Doom (https://www.pcgamer.com/activision-blizzard-fined-000007-of-one-years-earnings-for-not-disclosing-loot-boxes-to-europes-game-ratings-board/)
🎉 “Ha-ha” moment
Because life is too short to be serious.
🎮 two & a half gamers #66
This super special episode is about the new Supercell game - Squad Busters! I play Jakub talks. More-less.
We talk about What’s new, battle mechanics, nice upgrades, iterations, and the PVP vs. PVE aspect of the game.
Well, tune in for the actual gameplay and a bit of a game design talk:
🎧 Listen on Spotify
📺 Watch on Youtube
👾 Mistplay is the #1 loyalty app for mobile gamers
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🦄 Diary of a Dancing Unicorn
Today was a good day.
Hey! We have this event coming up, happy to offer you different options of participation.
Sure! Could you tell me more about the different options of participation?
It’s a 1 day event full of C-level people (200-300). Invite only execs. Here is a pdf.
Thanks a lot. Just to clarify. Are you trying to sell me one of the packages or actually inviting me to have a talk?
The point is that all talks are parts of sponsorship packages ;)
I find this really confusing, I was a speaker at your event before and I didnt pay anything. Simply because I was inviteed as a speaker. Nevertheless, I am not interested in paying and will avoid your conferences from now on. Thanks
It’s your right of course as I suggested you to review sponsorship options as speakership is paid in summits.
Today was a good day.
🤺 Quote of the week
“I love the podcast, I listen to every single episode, but you were soooooo wrooong,” Mark, MAU party
Squad busters: First look!
🧞 Level up yourself
👾 Nostalgia games
Do you remember this game? What did you play when you were young?
Such a great game from my childhood!
🥦 Before you go
Tips for killer UA operations Q2 2023 - read more here!
Thanks for reading this week’s newsletter!
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Take care, everyone! See you next Monday!
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