Brutally Honest #59 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey there, what's up? Enjoy your week!
🥃 Drink talk
MAU Vegas is around the corner, and I already started prepping for it. Big time! Ping me if you want to meet in person. Also, we are co-organizing a party you don’t want to miss on Wednesday. Register here!
🦩Tip of the week
How do you do a creative research process for a brainstorming session? You always have two options:
A) Quick & dirty
B) deep analysis of the market & competitors
Today, we will pay attention to the quick & dirty option. (Sometimes this works better than deep analysis you spend two-three weeks on, and the findings are not relevant anymore - but you didn’t hear this from me)
Alright, open up your favorite tool and check out three direct competitors and two games from different genre, but the same target audience. Which concepts are getting the biggest impression share? Are there any similarities? What are the trends they use? Example:
- Cooking Madness
- Cooking City
- Cooking Fever
- Triple Tile
Hmm, 2-3 major things are overlapping:
Cleaning the bar before serving food
Brain age / IQ
old person as the hook in the first 1-3 seconds
Okay, this is good enough for our brainstorming session to produce some more concrete ideas.
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💀 Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend remains anonymous as Dr.Doom!
"If you remember those NFTs (yeah those ugly investment JPGs) it seems they hit a rock bottom of less that 10K wallets on all trading platforms combined! As CoinDesk says: it is most likely that a "macro scenario" has impacted trading patterns. SeaLaunch cites "high gas prices" and "tax season liquidity issues" as possible causes. Or maybe this ponzi scheme shit didn't make any sense before and will not make any sense now, but before money was cheap. Welcome to reality." - Sincerely, Dr. Doom (https://www-coindesk-com.cdn.ampproject.org/c/s/www.coindesk.com/web3/2023/04/20/nft-marketplaces-sales-users-drop-to-lows-not-seen-since-2021-dune-data-shows/)
🎉 “Ha-ha” moment
Because life is too short to be serious!
🎮 two & a half gamers #63
Jakub saves the day with his Honkai: Star Rail review since I was only talking about stepping up a mid-core games UA with Viva La Dirt League and Felix about the huge Google announcement. They will move entirely to real-time bidding auctions and will no longer respond to placement calls as of October 31st, 2023.
Not our best episode, but at least we had fun... What do you think about the easter egg?
Tune in now!
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🦄 Diary of a Dancing Unicorn
Today was a good day.
Yo! Let’s setup a call for 18:00 on Friday to discuss when and how to integrate you to the upcoming launch.
Eh, oookay. Lets do it!
Friday, 17:59. Shit, declined the call by mistake. Let me text this person.
Friday 18:01 hey hey hey! sorry declined the call by mistake. Waiting for you in hangout!
Friday 18:10. Hmm, I guess you are not coming.
Sunday 10:00 Hey, I saw you declined the call so I did something else. Should we reschedule?
Yeah, I was doing some other things. Let’s reschedule.
Today was a good day.
🤺 Quote of the week
“I feel like we are recording a podcast now thanks to your setup.” Laura, intro call
How to step up your midcore UA?
🧞 Level up yourself
I launched a YouTube Channel. I'm putting a ton of energy into creating valuable content I think you'll like. Check out the latest stuff, and give me a like and subscribe.
👾 Nostalgia games
Do you remember this game? What did you play when you were young?
Play here: https://www.retrogames.cz/play_484-DOS.php?language=EN
🥦 Before you go
How to top US download charts without spending a dime? Find out here!
Thanks for reading this week’s newsletter!
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Take care, everyone! See you next Monday!
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