Brutally Honest #49 by Matej Lancaric
Brutally Honest #49 by Matej Lancaric
No 💩 BS newsletter with useful stuff
Hello FAM!
🥃 Drink talk
You should all register for Istanbul Gaming Summit organised by Deconstructor of Fun & Google - Visit this link & register now. This is THE event to attend this year. Also, I am going to be there too!
🕺🏻 Tip of the week
When producing creatives, you need to ask yourself some questions:
Which scenarios do you want to show to excite your players?
Is there a hidden "easter egg" that you want to give your players?
What are the main aspects of your game that you would show in a highlight video?
Is there a real-life equivalent of your mobile game? If yes, what is it?
What is an experience that your core audience would want to take part in?
Is it best to change the camera angle at the beginning of the video as a hook, or use it for plot twists later on?
How many camera angle switches are suitable? Too many perspective switches may end up confusing the audience.
Is there a hypercasual mechanic that you can leverage suitable for your game?
What is the Call-to-Action button representing? Build urgency around the situation in your game, to encourage audiences to respond quickly.
Who is your target audience? (You should ask this at the very beginning, DUH!) What shapes of hands are you using? Ideally, use your target audiences' hands if possible. This way, they can picture themselves playing the game.
💀 Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend reminds anonymous as Dr.Doom!
“After running literally one of the biggest pyramid schemes in the world and proclaiming that it was sustainable and there is a "free lunch" it seems that the tide has now completely turned. After the "bullet proof tokenomics" crumbled, discovering that there is no free lunch indeed + getting hacked for more than half a billion, our favorite crypto game is now complaining that the usual mobile store ransom tax and "restrictive guidelines" are challenging to web3 games. As if web3 games outside of mobile platform worked like charm. Outstanding move.” -
Sincerely Dr. Doom (https://www.bloomberg.com/news/articles/2023-02-25/axie-infinity-axs-to-be-even-more-aggressive-with-crypto-after-hard-year)
🎮 two & a half gamers #53
Full review of currently trending waifu game. Eversoul made 15 mil USD in 7 weeks, mostly from South Korea and the United States. We are discussing how and why this game makes so much money, the UA strategy, and reviewing their Ad monetization stack. Be sure to check out the video, Jakub shows the real gameplay. Tune in:
🎧 Listen on Spotify
📺 Watch on Youtube
🦄 Diary of a Dancing Unicorn
Today was a good day.
Nobody: *Nothing*
Random CEO: *So glad our company Hyperfail could contribute again to the success of top-grossing, award-winning mobile game of the year DCslap.*
Jesus Christ, you worked with this game two years ago in a soft launch. The game has changed so much since they stopped working with you. How the fuck can you even say you CONTRIBUTED to the success of this game.
Today was a good day.
🤺 Quote of the week
“We have never reached these numbers or even closer to it during the entire soft launch. I appreciate your help!” Yang, DM slack
Why is Eversoul making so much money?
🧞 Level up yourself
I launched a YouTube Channel. I'm putting a ton of energy into creating valuable content I think you'll like. Check out the latest stuff, and give me a like and subscribe.
👾 Nostalgia games
Do you remember this game? What did you play when you were young?
Play here: https://www.retrogames.cz/play_485-DOS.php?language=EN
🥦 Before you go
The new edition of tips for killer UA operation is out. Check it out here!
Thanks for reading this week’s newsletter!
Please do me a favor and share this with someone in your network who you think would benefit from the insights and brutal honesty. It would mean a lot to me!
Take care, everyone! See you next Monday!
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