Brutally Honest #47 by Matej Lancaric

No 💩​ BS newsletter with useful stuff

Cheers!

🥃 Drink talk

What a great conference it was in Barcelona! Really enjoyed Gamesforum. Moderated a panel discussion about day-to-day UA. We also had a live episode of two & a half gamers on stage. Whoop whoop!

🕺🏻 Tip of the week

Last week I mentioned that UA managers need to start leveraging AI tools (midjourney, ChatGPT, or whatever else) in their UA & creative workflows to get more efficient.

Here is how:

Let’s start with the most obvious one - ChatGPT!

Writing headlines, text + short descriptions & long descriptions for your games in the store!

Headline Example:

Write 5 headlines for a Motocross game with 30 characters max

1. "Race to Victory on Dirty Tracks!"

2. "Feel the Thrill of Motocross!"

3. "Dominate the Competition!"

4. "Get Your Engine Roaring!"

5. "Push Your Limits in MX!"

Order from the highest possibility of converting to players

Sure, here's the revised list with a focus on increasing conversion:

1. "Feel the Thrill of Motocross!"

2. "Dominate the Competition!"

3. "Race to Victory on Dirty Tracks!"

4. "Push Your Limits in MX!"

5. "Get Your Engine Roaring!"

While I moderated a panel discussion last week in Barcelona, Radostina who was on my panel mentioned this great idea of ordering ideas by possible conversion.

The same thing goes with short & long descriptions. Play around with the prompts and don’t forget to mention your most important keywords!

Creative Brainstorming:

Can you write a creative brief with 3 different video concepts for a tower defense game?

Sure! Here are three potential video concepts for a tower defense game:

1. "Epic Battles": This video showcases intense, action-packed gameplay footage of players defending against waves of enemies and using a variety of towers and strategies to emerge victorious. The video highlights the excitement and thrill of defending against overwhelming odds and showcases the game's high-quality graphics and special effects.

2. "Strategy and Tactics": This video focuses on the strategic and tactical elements of the game, demonstrating how players must carefully plan and execute their defense in order to succeed. It features gameplay footage of players making calculated decisions, choosing the right towers for the job, and adapting to changing enemy tactics.

3. "Unlockable Content": This video showcases the various tower designs, upgrades, and other unlockable content available in the game. It highlights the sense of progression and accomplishment that players feel as they unlock new content, and encourages viewers to play the game and unlock new towers for themselves.
   

Obviously, this is not a final brief but can give you pretty nice starting ideas.

With Midjourney, I mostly use it for my newsletter! But also for Icon testing in ASO. Test it out for yourself:

man face, female face, heads next to each other, man looking left, woman looking right, game art, cartoon, immense details, game icon, man is a businessman, woman redhead, beautiful faces --v 4

This was one of my very first prompts, which looks fucking terrible but served its purpose.

There are tools like copy.ai, notion.ai, etc. that can help you be more efficient.

🎮 two & a half gamers #51

Live session in Barcelona! Tune in:

🎧 Listen on Spotify

📺 Watch on Youtube

🦄​ Diary of a Dancing Unicorn

Today was a good day.

Hey! You crossed the line with the latest post. It’s too much promotion.
Wait, what? I thought this is actually valuable to people.
It is, but this is just too much. It can’t be just a sentence and a link to the article.
?! okay, I will stop then.
*post was removed*
Omg, this is ridiculous, but okay. I will stop posting things here…

Today was a good day.

🤺​ Quote of the week

“Why are you UA people so flamboyant?”, Felix, on stage in Barcelona.

Live session #51!

🧞 Level up yourself

I launched a YouTube Channel. I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out the latest stuff, and give me a like and subscribe.

🥦​ Before you go

How to be the #1 game in US Appstore without spending a dime? To generate that kind of traffic with paid could take $60-400k/day at ~$4 CPI

Dumb ways to die & The power of TikTok - Read more here! 

Thanks for reading this week’s newsletter!

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Take care, everyone! See you next Monday!

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