Hey, FAM! What’s up?
🥃 Drink talk
Yeah, first time releasing playable trends newsletter for free.. let’s see if you like
Playable Ads Trends in Mobile Games & Apps - December 2025
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As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK networks, I’ve decided to bring you a monthly trends review of top-performing playable ads
..just let me know if you do..
🦩Tip of the week
I am getting the same question all over again. How should we test creatives?
Unfortunately, there is no silver bullet. A different scale, team structure, or number of creatives produced req…