Brutally Honest #193 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Look what we are cooking at PGC: https://rsvp.withgoogle.com/events/pgc-happy-hour-2026
Preparing for PGC 2.5gamers take over. Stay tuned! Ping me if you want to join little un-official PGC warm up on Sunday!
In the meantime, here is a new MVP UA template article for Google Ads!
🧠MVP UA Template: I want to launch my first Google Ads campaigns. Now what?
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Let’s be honest. If Meta feels like a chaotic playground, Google Ads feels like a black box wrapped in a mystery.
🦩Tip of the week
The modern UA world is brut…