#BH184: Resist the urge to make changes every day!
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Enjoy Helsinki, had to stay home unexpectedly.. See you in London for PGC (hopefully)
In the meantime, why should you hire a UA consultant?
Stop Vibe Marketing: Here’s why you should hire a mobile UA Consultant
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Look, making a mobile game is hard enough. However, you then have to convince strangers to download, play, and pay for it. This is when most game developers discover that marketing is its own special kind of nightmare that requires a completely different set of skills than making games.
🦩Tip of the week
Making changes in the campaigns daily is not helping at all, quite the opposite.
Monday: Your ads perform well, so you double the budget because why not?
Tuesday: Perf…