#BH184: Resist the urge to make changes every day!

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Enjoy Helsinki, had to stay home unexpectedly.. See you in London for PGC (hopefully)

In the meantime, why should you hire a UA consultant?

🦩Tip of the week

Making changes in the campaigns daily is not helping at all, quite the opposite.

Monday: Your ads perform well, so you double the budget because why not?

Tuesday: Perf…