Brutally Honest #179 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Oh yeah, playables everywhere. Here too, working on a new playable trends article. In the meantime, eat this:
🦩Tip of the week
Soft launch isn’t a monolithic phase – it’s broken into three distinct stages, each with its own purpose, metrics, and “gates” you must clear to proceed.
Stage 1 is the Tech Test, focusing on techn…