Brutally Honest #174 by Matej Lancaric
No ๐ฉโ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! Whatโs up?
๐ฅ Drink talk
๐จ ๐จ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ๐ โ I need you. Again. Last time, over ๐ฎ๐ฌ๐ฌ ๐จ๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ filled out the State of Brutally honest UA survey. ๐
The result?
A brutally honest, data-packed report that everyone (and their CMO) read.
Real CPI & ROAS by genre. Channel mix benchmarks. Creative testing speed. AI tool usage. Skillsโฆ