Brutally Honest #167 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Best event ever for UA & Admon? Gamesforum in all locations. If you are not attending, you are already 2.5 steps behind.
🦩Tip of the week
Myth: “Video Ads Always Beat Static. Don’t Bother with Images.”
Reality: Mostly true, but not a blanket rule. Data overwhelmingly supports video’s superiority – triple the conversion ra…