Brutally Honest #154 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
The Creative Bible is here! Check it out. It’s the only guide you will ever need for your creative production!
THE Creative Bible: How to win in 2025?
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Let's just dive directly into the creative framework for 2025
This survey aims to map the UA landscape, spending, campaign optimization, and payback periods. I want to gather data and share the anonymized results within the next few weeks.
🦩Tip of the week
This hierarchy hi…