Brutally Honest #145 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Enjoy the new year while you can. 2025 is going to be a lot of fun. It’s not even here yet, and it’s funny AF.

🦩Tip of the week

As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, AI-driven creatives, rewarded UA channels, and playables for driving engagement, slashing CPI…