Brutally Honest #136 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Santa Barbara! I missed you so much. Anyone around for a coffee or a Margarita? Fuck coffee, let’s go with Margarita.

🦩Tip of the week

This is more advanced stuff so people who are new to Meta ads might not get it but...

...these are some metrics you need to keep an eye on when testing videos:

We have hook rate, hold rate …