Brutally Honest #133 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

So, do you know about the new shit that’s been going around?

I was checking Sensemitter which analyzes users' emotional responses to any creative content. Using scientific principles and neurobiological AI research tools, we transform emotional responses into data. They wrapped this tech to analyze why players’ attention …