Brutally Honest #130 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Came back from Appfest Barcelona. A great event full of great content. (not because I had a presentation about UA diversification) Going to share the deck next week, stay tuned!

🦩Tip of the week

Manual campaigns & "Lookalikes are dead.” That’s what some UA people want to believe. I have found success with both recently.