Brutally Honest #130 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Came back from Appfest Barcelona. A great event full of great content. (not because I had a presentation about UA diversification) Going to share the deck next week, stay tuned!
🦩Tip of the week
Manual campaigns & "Lookalikes are dead.” That’s what some UA people want to believe. I have found success with both recently.