Brutally Honest #125 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

A quick trip to Copenhagen means the newsletter got a bit delayed. Well, what can we do? That is life. Life of a consultant…

🦩Tip of the week

Audiences in Google Ads! It is an interesting targeting option that has not been discussed enough. Expect a picture dump for a step-by-step guide here: