Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Brutally Honest #122 by Matej Lancaric

Brutally Honest #122 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

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Matej Lancaric
Jul 23, 2024
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Brutally Honest by Matej Lancaric
Brutally Honest by Matej Lancaric
Brutally Honest #122 by Matej Lancaric
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Hey, FAM! What’s up?

🥃 Drink talk

Chinajooooy, two and a half gamers are coming! See you all in person this week.

🦩Tip of the week

Reminder for a Creative testing frameworks

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  • IPM → MAI - Tier4 country - Winners → BAU

  • Multistep → MAI - Tier4 country - Winners → Tier1 AEO - Winners →BAU

  • Value optimized → VO - Tier3-4 country - Winners → BAU

  • BAU (Busine…

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