Brutally Honest #122 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Chinajooooy, two and a half gamers are coming! See you all in person this week.
🦩Tip of the week
Reminder for a Creative testing frameworks
IPM → MAI - Tier4 country - Winners → BAU
Multistep → MAI - Tier4 country - Winners → Tier1 AEO - Winners →BAU
Value optimized → VO - Tier3-4 country - Winners → BAU
BAU (Busine…