Brutally Honest #121 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Starting to prepare for Chinajoy next week! Are you coming as well? If so, don’t hesitate to reach out. Would love to meet in person… Saunajoy, we are coming!

🦩Tip of the week

Figuring out Facebook or TikTok is really hard. It requires time and lots of testing:

• GEO combination (US only, US+T1, ROW or WW only?)

• campaign opt…