Brutally Honest #118 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Crazy weeks - boat, family, opening a Voodoo office in Barcelona, fathers cabin .. crazy weeks
🦩Tip of the week
How do you approach Steam/PC UA?
Performance marketing for PC games is not so different from the classic mobile UA everybody knows.
You have the same campaign logic, budgets, geo structure, UA channels (to a cert…