Brutally Honest #118 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Crazy weeks - boat, family, opening a Voodoo office in Barcelona, fathers cabin .. crazy weeks

🦩Tip of the week

How do you approach Steam/PC UA?

Performance marketing for PC games is not so different from the classic mobile UA everybody knows.

You have the same campaign logic, budgets, geo structure, UA channels (to a cert…