Brutally Honest #116 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

two & a half gamers had a great time in Hamburg this week. Just came back from Gamesforum. Becoming the must-attend event for UA & Admon people.

🦩Tip of the week

How do you utilize Google Ad Groups most effectively?

I usually separate ad groups by creative concepts, but there are also schools of thought for motivational …