Brutally Honest #112 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Be good and do good to others. There is too much evil in the world. Life is too short to be an asshole…

🦩Tip of the week

How quickly will your CPIs increase? How do we calculate this?

Unfortunately, there is not really an answer or a proper calculation, as far as I know. You can assume the CPI increase based on your pre…