Brutally Honest #112 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Be good and do good to others. There is too much evil in the world. Life is too short to be an asshole…
🦩Tip of the week
How quickly will your CPIs increase? How do we calculate this?
Unfortunately, there is not really an answer or a proper calculation, as far as I know. You can assume the CPI increase based on your pre…