Brutally Honest #111 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Alright alright! No more Supercell articles … At least for a while
🦩Tip of the week
Google Ads activities? What, when, and how (much)? Think 70% IAP vs. 30% Ads
Let's start with the overall campaign structure for Android:
US tROAS ($500-2500/day)
3-5 ad groups with different creative concepts
T1(DE, UK, AU, CA) tROAS ($500…