Brutally Honest #111 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Alright alright! No more Supercell articles … At least for a while

🦩Tip of the week

Google Ads activities? What, when, and how (much)? Think 70% IAP vs. 30% Ads

Let's start with the overall campaign structure for Android:

1. US tROAS ($500-2500/day)

   1. 3-5 ad groups with different creative concepts

2. T1(DE, UK, AU, CA) tROAS ($500…