Brutally Honest #109 by Matej Lancaric
No 💩​ BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
🥃 Drink talk
Omg, omg, omg, the world of UA is going to shit. Whaaat? In fact, it’s not. It’s just one company that is spending a shit ton of money.
That company is Temu! What can we do?
Stop whining and complaining, and get back to work.
🦩Tip of the week
Efficient user acquisition is the biggest challenge for every game developer w…