Brutally Honest #109 by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

Hey, FAM! What’s up?

🥃 Drink talk

Omg, omg, omg, the world of UA is going to shit. Whaaat? In fact, it’s not. It’s just one company that is spending a shit ton of money.

That company is Temu! What can we do?

Stop whining and complaining, and get back to work.

🦩Tip of the week

Efficient user acquisition is the biggest challenge for every game developer w…