Alien Invasion case study: How to scale a game with a small UA team

Let's start with introducing the company that originally developed the game - Multicast Games.

Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion.

Alien Invasion

A mobile game created by Multicast Games, later sold to CrazyLabs

Genre: Hypercasual

Monetization: 50% in-app, 5…