33 creative ideas to boost your User acquisition!
Skyrocket your UA with these killer videos
Are you ready to embark on a journey that will revolutionize your user acquisition game? Welcome to a world where innovation meets imagination, where every click counts and every impression leaves a lasting mark. In this exclusive paid newsletter, I'm about to share with you a treasure trove of creative concepts that will supercharge your user acquisition campaigns.
Don't miss out on this golden opportunity to stand out, captivate your audience, and skyrocket your success. If you're ready to leave mediocrity behind and embark on a journey toward marketing excellence, join me in this electrifying adventure and watch your campaigns thrive like never before.
Team UP!
In this creative, we will create our own team. It is not something that we can do in the game but it is a huge part of the whole gaming experience.So we see a screen with three bars - Damage, Speed, Health - and below on the screen are tanks as the icons. On the screen, there are three places where we can put the tanks.
When we drag the tank on the screen, the bars change.
Then we add two more tanks, we can also some of the vehicles/tanks drag back to the icon and choose another one.
When the damage, speed, and health bar are on max, the PLAY button will appear, and we will click on it.
Then, we see the gameplay with the end card.
We need some bread!
This creative is based on one of our most successful creatives so far. It's about building and placing buildings on a map.
First, we see one of the characters appear on a screen with a speaking bubble “We need some bread, please help us!”
we are on a map and see the empty space
below on the screen, the icons with buildings appear (bakery, sugar mill, buffalo, grill, and sheep)
the finger is trying to choose
After a while, we see how the finger clicks on the grill and drags it on the map.
the building appears on the map, and again we see a character with the speaking bubble “This is not the right building. We needed a bakery!
Then a big fail will appear on the screen.
We have really good experiences with the fail endings of the creatives. The second version is the video that ends with a successful situation to A/B test what resonates better for our target audience.
Save the princess
What is the biggest love story of all the games? Super Mario and his princess. We can use that theme for our ad.
Reference for this ad (from 0:00 to 0:16):
Video script
We see the intro of the game (see reference above). After that, we see a big headline: Hey Mario! Save your princess, and the kingdom is yours!
Ultimately, we see the logo and headline: Be like Mario! Play this game + button: Play now!
Deliver vehicle
There are some challenges in the game. The players have to deliver something if it is some kind of a fruit or a vehicle. Let's make a creative out of it.
We see a big vehicle showing on a screen with a message - Merge and find a vehicle
Then we are on a gameplay screen and merging all the stuff
There is always the vehicle we have to find by merging on a screen.
In a while, we will complete a task.
Then we are in the other gameplay with different things we have to deliver and we will succeed again.
End screen
Noob Pro
A classic video concept is great for hyper-casual games. Still one of the best performing.
On the left side, we will see gameplay which is slow and without any success merging moments with a headline FAIL.
On the right side of a screen we will see fast and successful gameplay.
World map animation
We can see a really nice map in a game with different stages we can achieve. In this creative, we will take a look at this part of a game. We will unlock other cities and see them closely.
This also shows to the players that the game is not only about merging but also achieving some goals and unlocking new levels.
We are moving on the map.
The cities are unlocking.
Then we zoom in a specific city.
We see city buildings and then gameplay.