Brutally Honest by Matej Lancaric

Brutally Honest by Matej Lancaric

🚀 2026 The State of Gaming marketing – Key Insights for Marketers

TL;DR for lazy marketers..

Matej Lancaric's avatar
Matej Lancaric
Jan 14, 2026
∙ Paid

Mobile game marketing didn’t get harder because budgets shrank. It got harder because everyone can do everything now. AI can build games, generate creatives, localize assets, and launch campaigns at a speed that would’ve looked insane two years ago. Yet the best UA managers know how to filter out the noise, leverage the right AI tools and frameworks, an…

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