Brutally Honest #45 by Matej Lancaric

Hey FAM!

🥃 Drink talk

PGC last week was fun. Meeting everybody and getting positive feedback feels energising. See you next week in Barcelona for a Gamesforum conference!

🕺🏻 Tip of the week

Different creative concepts bring different retention & monetisation results. (DUH!) Yeah I know I know, but people tend to forget this.

When you are in the retention phase of your soft launch, be sure to test different creative concepts to find the sweet spot.

In early soft launch, I try to understand what are the player motivations of the game I manage. I sit down with the team and look at the target audience. What are some potential player motivations for your game?

Competitive spirit: Some players may be motivated by the desire to compete with others and strive to improve their skills and rankings.

Challenge: Some players may enjoy the challenge of trying to complete increasingly difficult levels or beating their own high scores.

Relaxation: For some players, the act of playing a match3 mobile game may be a way to relax and unwind after a long day.

Social interaction: Some players may enjoy the opportunity to connect with other players through the game, either through in-game chat or by competing against one another.

Aesthetic appeal: Some players may be drawn to the game because of its colorful and visually appealing graphics and animation.

Collecting and customization: Some players may enjoy collecting various items or power-ups within the game, or customizing their game avatar or in-game environment.

Escapism: For some players, playing a home decoration mobile game may be a way to escape from the stresses and demands of everyday life and enter a fictional world where they can relax and have fun.

These are just a few examples. Sit down with the team (UA & Product & Creative) and try to understand this. It will help you afterward in the brainstorming sessions & creative production!

🎮 two & a half gamers #49

Why is user churn prediction important?

How to leverage it & where to use it?

What kind of uplift could you expect?

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🦄​ Diary of a Dancing Unicorn

Today was a good day.

Hey, you! It’s been a while. I see you are doing so well. Writing articles, producing podcasts, and content all over the place. Great job! There is only one thing that really hurts you and drags you down.

Really? What’s that?

Your sarcastic and ironic comments on LinkedIn. That shit really hurts your brand. You should stop doing that. It doesn’t get you anywhere.

Well, it got me to the Sarcasm World Championship in Peru in 2014.

Really?

No.

See? You should definitely stop.

How about, no?.. thanks.

Today was a good day.

How to leverage User churn prediction?

🤺​ Quote of the week

“Let’s do Jägerbombs together”, Zaair, 3:00am unofficial afterparty PGC

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🥦​ Before you go

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