Brutally Honest #4 by Matej Lancaric

Hello hello!

🥃 Drink talk

Last week I went outside of my comfort zone by sharing my experience with UA for apps. I have some corrections to make. I was mainly talking about budgets up until 50-100k/month. As my friend Thomas Petit wrote and I quote:

I'm calling for BS on this:
"for Apps the big portion of spend goes to Apple Search ads."
never seen any clie…